Redefining New York’s Oldest Neighborhood

Sea of Light To re-imagine the winter months in lower Manhattan, we shifted a long standing and ineffective holiday tree lighting ceremony to a contemporary interactive light festival. The Sea of Light attracted tens of thousands of consumers to the Seaport District during its coldest months and provided a significant boost to its seasonalF&B venues.

Visual Identity. Partnerships. Advertising. Experiential Design.

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Sea of Light

Collaborated with Symmetry Labs from San Francisco to create the technology for 8 interactive orbs that responded to movement and sound. Launch event featured performances by Aluna Georgeand Laura Bretan.